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Negroni in Puglia Italy

How to Visit Puglia in a Day

In Italy by Daryl & Mindi Hirsch2 Comments

Even with limited time, you can visit Puglia for 24 hours and experience authentic Italy away from the more touristy cities up north.

Trulli - Visit Puglia in a Day

Puglia. How could a tourist visit the neighboring Basilicata region and not spend some spend time in this area rich with food but not American tourists? With limited time, you can take a day trip to visit Puglia and experience to make you want to come back again.

Like Basilicata, many Americans skip Puglia in their quest to experience Italy via the larger northern cities of Rome, Florence and Venice. For a vast majority of American leisure travelers, a trip to Italy is a once in a lifetime experience. Let’s face it, there is only so much Italy that one can explore in a typical two-week vacation, not to mention Neapolitan pizza to eat.

Ironically, Puglia is a part of Italy that feels authentic in a non-touristy way, where pasta like ear-shaped orecchiette are lovingly made by hand and markets are filled with the colorful bounty of the mostly flat, fertile Apulian plains. If you’re wondering what to do in Puglia, the answer is a lot – with southern Italian cuisine at the top of the list.

Market Bounty in Puglia Italy

The local produce of a Puglia market can be described as colorful, fresh and delicious. Here we have spicy olives, figs and peppers.

Many years ago, before the Food Network became a cavalcade of competition and reality shows and when Mario Batali had a dedicated cooking show, the chef predicted that the region of Puglia would be Italy’s next great food destination rivaling the culinary epicenters of Rome, Tuscany and Emilia-Romagna. Well, time has passed since those halcyon Food Network days, but, still, the masses have yet to explore this burgeoning gastronomic cornucopia at the heel of Italy’s boot.

Puglia, with its vast flat plains of olive groves, vineyards and conical houses, is abundant with a rich, sophisticated food culture that goes beyond the simple rustic food that most associate with southern Italy. Popular Puglia destinations include resorts like Bari and more rural towns like Margherita di Savoia.

At the same time, there’s still a piece of amusing provinciality that can be found in the towns we visited – Alberobello, Cisternino and Martina-Franca. Driving a rental car gave us a perfect opportunity to explore Puglia’s varying charms including its hospitable people and its awesome gastronomic culture.

Although we couldn’t see all of Puglia in a day, visiting three unique towns gave a taste that left us happily hungry for more.

Check Puglia Hotel Rates ➜

Day Trip to Visit Puglia

Our Puglia day trip from Matera began on a road that weaves through jagged Lucanian cliffs and exits into vast Puglian fields dotted by the province’s signature residences: the round, conically-topped trulli, drywall constructed homes that date back centuries.

The initial purpose of this unique construction is debatable. Some believe the construction was a convenient way to assemble and disassemble houses in order to avoid tax assessors. Others note that the structures provide perfect insulation from the harsh southern Italian sun in the summer months.

Whatever the reason, the oddity of the fairytale structures defines the Puglian landscape. In the town of Alberobello, trulli are ubiquitous, clustered by the hundreds.

Trulli in Alberobello Italy

The Puglian town of Alberobello is filled with trulli, dry stone huts with conical roofs. These simple structures give the city a fairytale-like feeling.

But in ways that go beyond the trulli, we found other captivating attractions on our Sunday morning in Alberobello – open air markets, an outdoor church mass and a festive bandstand where older residents of the town gather to hear traditional music in the southern Italian sun.

Alberobello City Center in Puglia Italy

Locals stroll through Alberobello on a Sunday morning enjoying music as they shop for produce, meats and other necessities.

Bounties of a Puglia Market

We adored the Sunday markets and olive vendors that are prevalent on the city streets. It’s fair to say that eating olives in Puglia is akin to eating baguettes in Paris. Puglian olives with their delicate nutty, salty flavor and thick meaty texture are incomparable to the olives we’ve eaten in Philadelphia.

Puglia Market - Visit Puglia in a Day

Markets in Puglia offer colorful, affordable produce prepared by local farms. Locals queue up to buy bags of the freshest olives, figs and peppers that we have ever seen.

Puglia Market Vegetables

Aside from the legendary olives, Puglian markets feature other vegetables like local mushrooms and bright red, sundrenched peppers.

Puglia Olives

Grown on the many olive groves throughout the region, Puglian olives can be counted among the best in the world.

Pro Tip: Olives make wonderful snacks to enjoy during a Puglian day trip. They also travel well and taste better than olives sold in the U.S.

Beverage Break in Cisternino

The southern Italian lifestyle is easy, and there are small towns like Cisternino atop hilltops where one can breeze in and enjoy a panini for lunch. Such a break is even better when accompanied by an inordinately large Negroni cocktail and an expansive view of Puglia’s Itria Valley.

Cocktails with a View in Cisternino Italy

Since shops close for hours, mid-afternoon is a perfect time for lunch and drinks with a view.

Negroni with a View in Puglia Italy

Drinking a Negroni while admiring the Puglian landscape is an experience that we will long remember.

Pro Tip: Most businesses close for several hours each afternoon. Many cafes, where you can relax, eat lunch and enjoy a tasty libation, are open throughout the day.

An Evening in Martina-Franca

As the evening breaks in Martina-Franca, the nightly passageata begins. The stately yet compact town’s grand center affords an excellent opportunity to view the nightly stroll while hanging at a local cafe. The passageata is serious business, as even the town’s oldest citizens proudly struggle to walk through the medieval town center using rails and walls if necessary to keep their balance.

This is the Italy we’ve always read and heard about through Italian-American immigrant stories. You can literally feel the heritage of the country behind every rustic door.

Passageata in Martina-Franca Italy

The evening passageata in Martina-Franca is enjoyed by locals of all ages. It’s a perfect way to build the appetite before eating a hearty Puglian meal with pasta and wine.

Pro Tip: Italians dine later compared to people in the USA. Use the time before your Puglia dinner for a stroll, and don’t forget to stop along the way to toast the evening.

Prosecco Glasses in Puglia Italy

Sipping prosecco at an outdoor cafe is a perfect way to start the evening in Martina-Franca.

Dinner at the Southern Edge of Martina-Franca

There aren’t a ton of resources on ‘where to eat’ in Martina-Franca. We found a number of nondescript reviews in difficult to understand, Google translated Italian, but there were a couple of good reviews that pointed us toward the southern border of the town’s center. It was there that we found Osteria Coco Pazzo.

Italians eat late (see our pr tip above), and many restaurants open for dinner as late as 8 p.m. Such was the case with this white-walled cantina which we found after a maze-like walk that left us along a two-way main drag.

We approached the restaurant, located in a bi-level Italian strip mall and were quickly greeted by a food runner who treated us like long lost guests. It was just then that we heard a familiar refrain.

“How did you find my restaurant?”

Chef Stefano Colucci, who had just emerged from the kitchen door dressed in street clothes, repeated the same humble greeting that we received during our first pizza experience in Naples. We explained that our selection was purely by chance. Literally: the restaurant looked good, so we went in. He was fascinated by our serendipitous arrival and proceeded to shower us with a stream of well-crafted yet traditional Puglian dishes.

Chef Stefano Colucci at Osteria del Coco Pazzo in Puglia Italy

Chef Stefano Colucci, a fourth-generation chef, runs Osteria del Coco Pazzo both in the kitchen and in the dining room. He brings his experience cooking around the world back home to Martina-Franca, where he has access to some of the freshest ingredients in the world.

The osteria’s menu offers a selection that embraces local ingredients that are abundantly available in Puglia. We began the meal with a melange of antipasti and enjoyed treats like squash blossoms, shrimp, fava bean dip and a red snapper carpaccio.

Although the fava bean dip is a Puglian staple, our favorite starter was a plate of local meats and cheeses including bresaola, tender cured pancetta and vaccherino – a local, intensely funky cow’s milk cheese. All this was served aside rich, soft, creamy burrata.

Antipasti in Puglia Italy

Antipasti in Puglia could be a meal on its own. Our favorite starter of the meal featured locally made meats and cheeses.

Other standouts included a pasta dish made with handmade orecchiette pasta and a flavorful tomato sugo. Another was the house special marretto, a lamb roll made with organ meat and served with roasted potatoes and bay leaves.

Orecchiette al Sugo in Puglia Italy

Osteria Coco Pazzo’s version of Orecchiette al Sugo features tomato, basil, peppers and mushrooms with large handmade orecchiette.

Marretto in Puglia Italy

A meal highlight was the Marretto dish, a lamb roll made with organ meat served over a plate of potatoes and bay leaves.

We ended the meal with after-dinner liqueurs and cookies, which provided a sweet but not too sweet conclusion to the satisfying meal.

During the meal, we enjoyed a bottle of wine made from indigenous susumaniello grapes. Rich and peppery, the medium-bodied wine is one that we want to drink again, but, alas, it is not easy to find outside of Puglia.

Susumaniello Wine in Puglia Italy

Unknown beyond Puglia, wine made from susumaniello grapes, generally a blending grape in Primitivo based wines, is rich and peppery with a medium-bodied finish.

Osteria del Coco Pazzo is located at Arco Mastrovito 18-19 74015 Martina Franca (TA), Italy.

Final Thoughts

Our day trip to Puglia ended much like it started, with us driving through winding roads. As we approached the ancient city of Matera, we already missed Puglia but took comfort in the plastic bags of olives just waiting for us to enjoy for days to follow.

Although we only got a small taste, we tasted enough to know that we want to return for a proper trip to Puglia. Next time we visit Puglia, perhaps we will make time to explore the seaside towns near the Adriatic and Ionian seas.

Without a doubt, we will eat and drink lots of local food and wine among olive tree-dotted fields and quaint towns. To us, that is the ultimate way to live like a local Puglia, even if just for a day.

Hungry for more? Consider a day trip to Caiazzo Italy to eat the best pizza in the world.

Research Puglia Hotels

We recommend that you sleep in Martina Franca when you visit Puglia since a day isn’t really enough time to explore this southern Italian region. Click here to find the best hotel rates for Martina Franca. Or click here if you want to find an Airbnb apartment with a kitchen.

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About the Author

Saveur Magazine's BEST TRAVEL BLOG award winners Daryl and Mindi Hirsch share their culinary travel experiences on the 2foodtrippers website and YouTube. The married Food and Travel content creators live in Lisbon, Portugal.

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We update our articles regularly. Some updates are major while others are minor link changes and spelling corrections. Let us know if you see anything that needs to be updated in this article.


  1. Such beautiful, vibrant colours! Looks like I need to put Puglia on my list

  2. Thank you so much for sharing your adventures! We’re planning a trip to Puglia in May! Can’t wait to visit some of the places you’ve mentioned! 🙂

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